Our Values
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Patients Come First
Our business is all about what's best for patients and what will preserve, save and restore their quality of life from drowning or water-related injury. We believe all aspects of what we do should be underpinned by this and measured by our combined success in achieving these goals.
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Customer Service
Our customers are partners in saving lives. We recognise this shared goal in the level of customer service we provide. Our goal is to exceed customer's expectations and form long-lasting relationships. We appreciate that our customers have a choice regarding suppliers and value them accordingly.
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Ethics & Integrity
We are responsible to our customers, staff, suppliers, and the wider drowning prevention and aquatic rescue community. We do not take ethical or professional shortcuts, and our interactions with our customers, statutory bodies and all sectors of society must reflect the high standards we profess to uphold.
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Innovation
We are committed to using the latest technology and working with our customers to develop innovative products and training solutions that equip staff with lifesaving tools. Our products are constantly reviewed, updated and customised to meet our customers' changing needs and evidence-based practice.
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